The Sales Map Must-Win Session is a one-day planning session focused on a single must-win sales opportunity.

The session gives you an objective reckoning of where you stand and identifies what you must do to advance your position. We look closely at the customer’s needs and priorities, and at the unique strengths your team can bring to bear. The intersection of these factors becomes the centerpiece of your sales plan.

Building on this analysis, you come away with a detailed, action-oriented plan to win the business.

The Must-Win Session is a collaborative planning session, not a training session. We run it not so much for you as with you.

Your session will be led by a successful sales professional, typically with extensive experience in your industry. Additionally, we recommend that a manager from your organization assist in leading the session, and afterward serve as the principal driver of the sales plan.

Follow-up coaching from MRP Consulting, LLC also is available.  Use the form to the right to let us know how we can help your company in a Must-Win situation.

To Win Critical Business	When it’s a deal that is critical to your business, the Must-Win Session makes sure you leave no stone unturned. The session is also an excellent way to expand business in a key account, or establish a foothold in a new account.
To Align Your Forces	Sometimes, good work by your sales team is not enough – you need to align all your resources to serve the customer effectively. The Must-Win Session can bring together a multidisciplinary team to work on your sales objective, providing an opportunity for effective collaboration and fostering commitment to the common goal.
To Sell Something New	New sales situations – such as entering a new market or launching a new product or service – create new organizational challenges. The Must-Win Session uses your own sales scenarios to help you identify selling strategies that will work.
To Leverage Your Training	The Sales Map Must-Win Session is focused on real work and uses common business language, so it builds on whatever sales method your company uses. We treat selling as a rational business process, not the mystical realm some training vendors make it out to be.